This is Daisy

Hailing from NY’s West Village, Daisy de Plume moved to Paris in 2004. As the daughter of an art historian, the Metropolitan Museum of Art was a second home to Daisy as a kid. To keep her focused – and quiet! – Daisy’s mother created games with art, some of which had monetary incentives. Blending such aesthetical hoverings with entrepreneurial reward planted the seed of THATLou (Treasure Hunts At The Louvre) early on. Braced with a degree in art history and a past in print publishing (Vanity Fair, Condé Nast Traveler, where she still contributes articles), writing up the treasure of the Louvre and injecting a bit of light-hearted interaction with the collection and camera was a logical next step.

 

Within a year of starting the museum treasure hunt company (2012), Daisy was commissioned with an Impressionist hunt across the Seine at the Musée d’Orsay and by 2015 the British Museum had her hopping the pond to help them engage an audience with their permanent collection (a Friday Late program); the success of which prompted her family's move to London in 2016... and a rebrand to THATMuse (Treasure Hunt at the Museum included the V&A, Natural History Museum and streets of London and Paris). 

 

By winter 2020 Daisy was set on expanding the company to Italy, where she had been at boarding school in Rome and did a term of university in Florence. As covid was clearing the halls of the Uffizi, Daisy was having a ball building the hunt, organising the opening press hunt with a co-brand of a palace hotel and setting up spring meetings with Eike Schmidt, director of the Uffizi... all to no avail, as the pandemic closed the world economy, including her company. Still, to have had the Uffizi, Pitti Palace, Boboli Gardens, all of it to themselves -- her two sons, Storsh and Balthazar in tow, along with their Argentine father -- was a wonderful last boom before the pandemic hit. Her family took their last flight together as a 4-person family, back to London on 4 March 2020, Italy having shut its borders on 9 March 2020. Back in London, blonde haired BoJo was still banging on about herd immunity.

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Since then, Daisy and her sons have moved on (she gave her company to the Argentine ex in the settlement, along with a flat in Paris and pile of moola). She is now setting up shop as a freelance editor, offering to clean up AI-driven websites, bids, marketing collateral & social content (having studied digital marketing at Columbia University's Business School), as she ponders the idea of finding a tech entrepreneur partner to reignite some cultural engagement shinanigans!